Visual profile and branding for Carnis
Carnis
Nina Reynisdottir, the founder of the nutrient-dense animal brand Carnis, came to us with a request to develop a full visual identity for her new venture. The idea behind Carnis grew out of a desire to consume deeply strengthening, locally sourced supplements and to offer products that make full use of the entire animal.
Being approached with such a bold and original concept gave us instant inspiration. We set out to design a visual profile that reflects the authenticity and raw honesty of Carnis: produced in Gjøvik, crafted in a small factory, and powered entirely by this one-woman operation. Carnis creates nutrient-dense supplements and whole-animal products derived from responsibly raised livestock. By using every part of the animal — including meat, fat, organs, and collagen-rich cuts — Carnis provides naturally bioavailable nourishment in its purest form. All ingredients are sourced from farmers who allow their animals to graze freely on open pastures, ensuring a commitment to quality, sustainability, and ancestral nutrition.
These products are designed to support strength, clarity, and long-term health, helping people reconnect with real, whole-body nourishment.
In developing the visual identity, we drew inspiration from the atmosphere of the old-fashioned butcher shop. Bold, vintage-inspired typography is paired with a brand pattern that echoes the traditional wrapping paper once used for fresh cuts of meat. To add personality, we collaborated with illustrator Sandra Navarra to create a character named Carl the Butcher, who serves as the warm and friendly face of Carnis.
Locally made, responsibly sourced, unmistakably authentic
Product photo 'Storfetalg' by Kine Kruge, Illustration of brand character by Sandra Navarro
These products are designed to support strength, clarity, and long-term health, helping people reconnect with real, whole-body nourishment.
In developing the visual identity, we drew inspiration from the atmosphere of the old-fashioned butcher shop. Bold, vintage-inspired typography is paired with a brand pattern that echoes the traditional wrapping paper once used for fresh cuts of meat. To add personality, we collaborated with illustrator Sandra Navarra to create a character named Carl the Butcher, who serves as the warm and friendly face of Carnis.
Locally made, responsibly sourced, unmistakably authentic
Product photo 'Storfetalg' by Kine Kruge, Illustration of brand character by Sandra Navarro
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